Future and Change Management Case Study: Donna Dubinsky and Apple Computer, Inc.

Title of the Case:

Donna Dubinsky and Apple Computer, Inc. (A)

Problems:

1. What practices in the case would be helpful to apply in your organization?
2. How might you modify the practices in the case to better suit your organization?
3. What did you learn overall from the case?

Answer:

1. There are two helpful practices in the case that would be applicable in my organization, to wit:
1. Proper Communication
2. Strategic Proposal

2. The two aforementioned practices in the case were some of the lapses experienced by most organization including my own.  In the case, it was manifested that proper communication was not observed, to whom it should be delivered first and when, which caused conflict internally among personnel.  To implement such in my own organization, proper orientation should be given first on communication and guide on how to properly communicate in a hierarchical organization so that bypassing/encroaching to one’s authority would not happen.  Strategic proposal was also one of the emphasis, however, if I will use the same strategy in proposing a change to my boss, it would be best to specify also the benefits of having it and the implication of not adapting to it also with due transparency to everyone in the organization so that everyone could understand and to avoid major resistance also from them.

3. The important realizations I discovered from the case are the following:
1. Conflict would arise if proper communication will not be observed in the organization; and
2. When making a proposal that would entail change, one should ensure that the proposal would be transparent.  It should also specify the cost and benefit analysis of adapting it, the implication if it’s not adapted.