Management Case Study: Volkswagen’s New Beetle

STATEMENT OF THE PROBLEM:

Is styling really what sells cars or is it the other factors?

 OBJECTIVE:

To determine what makes the car saleable in the market.

 AREAS OF CONSIDERATION:

1. Market Analysis
2. Cost
3.Competition


ALTERNATIVE COURSES OF ACTION

1. To make a SWOT Analysis.

Advantage:

Inexpensive for the company to venture into such and would answer the problem in the short run.    

 Disadvantage:

It does not address the problem in the long run to make them hold a bigger share in the market.

 2. To hire a researcher to study the trend in the market.

Advantage:

The company would be assured of the best result and it will help them obtain the information they needed to be ahead of their competition. 

Disadvantage:

It would be pricey for the company.

3. To do both numbers 1 and 2 - making a SWOT Analysis and hiring a researcher to study the trend in the market.

Advantages:
It will address the problem in the short and long run.  The company would not wait too long for the researcher but would be backed up later by the data procured by the researcher in studying the trend.  It explored the best possibility of knowing the needed information for the company to  do a strategic program or plan in order for them to capture more consumers in the market.

 RECOMMENDATION

I recommend the alternative solution number three (3) because it is the best option for the company and known to render best result for any company and the earlier they do it, the better for them or else their competition might be doing the same and it might be too late for them to do something for the profit and sales of the company in the market.